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Moose 268 Factoid

Answers: A and C

Sweden: Personal Conduct

Both business and social situations are marked in Sweden by somewhat reserved, markedly well-mannered behavior. Disregard for good etiquette does not go unnoticed by the Swedes, who expect polite discourse.

Do not chew gum in public, yawn, or stand with your hands in your pockets. Stand up straight; do not slouch or lean against things.

Most Swedes are softly spoken and use periods of silence to reflect on what has been said. Take care not to speak too loudly or too much.

In general, it is best to use formal behavior at all times, especially in public, unless you are certain you are in a relaxed atmosphere where casual behavior is acceptable.

Conversation
Knowledge of Swedish history, culture, and politics will impress your counterparts, as will an appreciation of the subtle distinctions between Swedes, Danes, Norwegians, and Finns. Personal topics should be avoided unless your colleague initiates the discussion.

Swedes are serious minded and in many cases, humor is not apparent. They enjoy intellectual discussions, but shy away from confrontations. Avoid discussing politics, the welfare state, and personal questions; Swedes are intensely private people. Questions such as "how are you?" or "what do you do?" may often be seen as too personal until you become well acquainted. 

Good subjects of conversation include travel, nature, music and the arts in general, sports and soccer in particular. You may also hear much talk about the weather, perhaps due to the length of the fall and winter seasons. 

Swedes are modest people and do not respond well to boasting, exaggeration or to criticism of others.

Fiercely protective of their privacy, Swedes do not often speak to strangers.

Silence is not considered awkward during a conversation; do not feel a need to fill in gaps in conversation unnaturally.

"Thank you" is repeated frequently during a conversation between Swedes. Be prepared to return the favor.

Excerpted from Living Abroad's International Relocation Center Reports on Sweden: Social customs/Personal conduct

Written by Michael Cadden, SGMS-T, VP International Operations

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